It’s not a misnomer. A company named EzyLife is dedicated to reaching the world’s most difficult markets. The name is appropriate because each product is designed to be life-improving in practical and significant ways.
We go to places that most people do not go. We sell to people that most companies do not sell to. Our objective, our mission cannot be distilled to solely a set of numbers. Yet the numbers are critical to running our company and driving the growth of our impact. Like non-profits, we he help […]
Smallholder farmers in developing countries live off approximately one hectare of land. The income-generating opportunity from farming can be huge, but it is often only one part of a portfolio due to the great risk represented by relying on farming alone.
Approximately 780 million people do not have access to safe drinking water. With no access to clean water, millions of people turn to drinking filthy water, creating a host of problems due to bacteria. Water is often underground; therefore people must dig to find it. Once found, watering holes are used by entire communities for […]
According to the World Bank, over 1.2 billion people – or 20% of the world population – live without electricity on our planet. The main use for electricity is lighting and without this basic utility, many simple activities become hard to achieve. Critical time for study and work, for example, is lost because of a […]
They travel miles with bundles of wood strapped on their backs. When we studied areas where people living at the bottom of the economic pyramid struggle, we chose to design two products for cooking: the EzyStove and the EzyChar.
In the countries where we work, the roads are often difficult, even treacherous to travel. So how do we get our products to the furthest reaches of society in developing countries? We found that local people on the ground are best suited to deliver our goods. Locals know the land, the language and the culture. […]