This is part 2 in my interview with Greg Spencer, Founder & Chairman of The Paradigm Project, part owner of EzyLife, which was recently featured on this site. (Read part 1.) The cost of just trying to survive is so inconceivable to the vast majority of our culture.
It’s not a misnomer. A company named EzyLife is dedicated to reaching the world’s most difficult markets. The name is appropriate because each product is designed to be life-improving in practical and significant ways.
In the countries where we work, the roads are often difficult, even treacherous to travel. So how do we get our products to the furthest reaches of society in developing countries? We found that local people on the ground are best suited to deliver our goods. Locals know the land, the language and the culture. […]
Al Caperna, successful business man and founder of EzyLife, saw the glaring inconsistency with poverty increase and aid increase. This was Al’s motivation when starting EzyLife. Aid is thought to help eradicate poverty, but the trend shows that it is not that straightforward. Over the years, the United States has poured billions of dollars into […]
(W)orld-class distribution of the products that four billion people want. Story by Jon Jakubowski, President, EzyLife.